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About the Differences Between the WWW and Main Street Business

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 The Old Way Versus the New
E-Commerce on the WWW.Traditional commerceE-Commerce is like traditional retail sales in some respects and very different in others. Understanding the similarities and differences, and putting them to work for your Web site's benefit, is one of the key factors in business success on the web.
 What's the Same?
Success still depends on meeting customers' needs with better, more attractive wares, friendlier service, and/or better prices. The hard working, motivated merchant still wins the day. In short, all the traditional rules of retail merchandising still apply, but there are some new rules to boot.
 What's All New?
The speed of the Web is one thing. Internet merchants must move fast. Web sites that collect cobwebs soon fail on the WWW. Businesses that creatively use the available technologies to meet and exceed customer expectations win. Look at the comparison checklist to the right. Working from our knowledge of Internet retailing, we will help you build a winning strategy and acquire the technologies to put that strategy into place. 
E-Commerce Vs. Main St.
Web Old Comparison

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Customers comparison shop from their home.

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"Free" advertising in search engines.

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Easy to run 24/7/365.

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Easy to solicit customer input.

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Easy to reach a global market.

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Easy to look like a "Big Guy" even if you're still a small business.

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Change sells. Stores that stay static lose.

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Customer retention as well as customer acquisition is critical to long-term success.
About the World Wide Web
  Why Get on the WWW?  
  Ecommerce Vs. Main St. 
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