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Best Web Design Practices

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 A good Web copywriter understands web layout and search engine optimization.Copywriting Tips
If you're building an e-commerce store, you nobviously need top-notch product descriptions and feature benefit analysis. But don't forget to alos generate keyword rich text for your category pages and your home page as well. If these pages don't rank in search, nobody will be able to find their way down to the individual product pages. Here are a few tips on best practices for writing Web site copy.
      Be clear and succinct. Make sure others understand what you wanted them to when they read your copy.
 If you can't write copy or edit it, hire a Web copywriter who understands SEO.

Test it by having friends or family unfamiliar with your topic read your copy. Is it clear to everybody or only to experts in your field? Make sure you make your point in as brief and direct a way as you can. Good copy should lead toward an action. Do you want them to click to the next page, click the order button, ask for more details, sign up for your newsletter? As you write copy, keep in mind what you want the reader to feel and do, and craft your copy to lead them to that.
      Be keyword rich. Search engine spidering programs can't read pictures. They aren't impressed by the neat look of a site. If you want to see a site as Google's spider sees it, go to a website you like and click "View => Source". The spider reads the source code, top to bottom. It looks for recurring words (other than stuff like a, and, the, etc.) and assumes the ones that turn up again and again in the page Title tag, headlines, and text must be what this page is about. So give Google's spider plenty of tasty spider food and she'll love your site. Spiders (the search engine kind) eat keywords and key phrases.
      Don't overdo the keywords. It's quality we're looking for here, not quantity. A typical newbie error is to try to optimize a page or site for every single word in the Websters Dictionary and every phrase in the Great books of the Western World. That is very counterproductive. If you have 500 key words on a page and each one shows up one time, then each word carries 1/500th of what the page is about. Net result? The page isn't about anything in particular. A better idea would be to build a page with 500 words where one or two important key words or phrases show up 25 times and the other words are obviously just there to support them.
      Zero in on a few PRIME search phrases. Let's say a lady wants to have a swimming pool installed in her back yard. She might go to Google and start her search by typing in pool. She gets results that include betting pools, labor pools, pool halls, wading pools and so on. So she refines her search to swimming pool. Now she gets better results, but she quickly realizes that the results include contractors all over the world. She needs someone in or near her own home town of Metropolis, Pensyltucky. So she now searches for swimming pool Metropolic Pensyltucky. Now she's just about there. But a bunch of the listings are for above ground pools and she wants an in ground pool. So she tries in-ground swimming pool Metropolic Pensyltucky and finally up comes just the list she wants. Most searches that result in orders for goods or services go through several iterations and end up with a very precise key phrase. So figure out what people will use to search for exactly what you offer. Build that phrase or phrases into all your copy. And let us know what the key phrases are so we can build it into your meta tags and content we provide.

 Points to Consider
Got all your copy together? Not so fast. Remember these important and often overlooked tips.
  bullet Check your copy, and have freinds do so too. Did you remember to "Sell the sizzle, not just the steak." You do need to tell people what you provide, but don't just stop at that. Be sure to tell them why it's desirable. Analyze features and benefits. Analyze your target audience's reasons for buying, then appeal to thje emotion and feelings that drive their decision.  
  bullet Copy edit. Unless you contract to have us do so, we won't copy edit the material you provide. We will use it as you supply it. If it is full of spelling and grammatical errors, this will reflect poorly on your business and compromise the effectiveness of your web site. This is another task where it's good to have a friend or two help, as they will often pick up things you may miss.  
  bullet Write for your audience. What might be killer copy for a skateboard store would be a disaster on a site selling medical equipment to doctor's offices and hospitals. Consider using a focus group composed of people in your target audience to critique your content. It's easy to get so close to your writing that you miss things that strike others as glarring errors.  
  bullet Use text to amplify each page's graphics. Look at how copywriters, typographers and layout artists colaborate to design magazine pages that capture your interest with graphics and layout and involve you in their story.  
  bullet Don't ignore impact amplifiers like sidebars, pull quotes, callouts, kickers, display type and so forth to draw your readers into your body text.  
  If you can't write copy or edit it, it would be wise to hire someone competent in writing for Web sites--someone who understands the SEO implications of keyword selection and placement. We can do one or both jobs for you, or work with a copy writer/editor of your choice. Let us know if you need help, and we will be happy to provide you a quote.
      Read more about our Copywriting and Search Engine Optimization services.
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 Points to Consider
Main Design-Tips Page.
  bullet Remember that your monitor is not everybody's monitor.  
  bullet Image errors have many aliases.  
  bullet Watch out for disappearing fonts.  
  bullet Remember 3 words, Show and Tell.  
  bullet Avoid needless distractions.  
  bullet Keep formatting in reason.  
  bullet Pardon our construction, or don't.  
  bullet Splash no splash in search engines.  
  bullet SEO gone in a Flash.Turn Sound Down First!  
  bullet Music to my ears may not be music to every ear.  
  bullet Keywords? Start with the contents of Webster's.  
  bullet Don't be a Copy Cat.  
  bullet Do be a Copy Writer, or hire an expert to write good copy.  
  bullet Don't be selfish. Share the Wealth.  
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