Avoid the Geocities Look
A typical newbie error is to try to use every single
page. Just as in fashion, when someone says your Web site looks like a harlequin,
that's not a compliment. Now we do not mean any offense to all the fine sites
that also are hosted there--but below is the now infamous Geocities look.
A little variation in formatting goes a long way. Look at the layout
in top-notch magazines. The professional typographers that design them have
at their disposal every font, color and size known to man. But they also
have the experience to avoid overuse and the garish results that such excess
The Web is not a book. Underlining
for emphasis makes great sense in print, but not on the Web, where
it usually indicates a link, it often confuses your visitors.
WHEN THE WHOLE WORLD IS BOLD,
WHO NOTICES BOLDNESS?
Text looks better if it doesn't
bump into other things on the page. Don't you agree?
Give your readers enough color contrast that reading your
message is reasonably easy to do.
can't read this, highlight it with your mouse.