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Web Site Designs for the Retail Market by ET Productions

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 Screen capture of www.honeytreekids.com children's clothing Site
 The HoneyTreeKids Challenge
HoneyTreeKids already had a web site, but was getting nowhere with it. Our first challenge was to create a better, more salesworthy site that the store owners and customers would love.
      Much of the trouble with the previous site was in problems with the shopping cart. Past that we needed to improve poor quality pictures and add a zoom feature so users could really see what they were about to buy. We needed better organization, with a menu tree letting shoppers easily drill down to just what they needed.
 How we Met the Challenge
We organized Honey Tree's many products into logical departments and categories so that shoppers could easily find what they were seeking. We worked with the store owner to improve product photos, and instituted a zoom feature to better show off their pretty wares. We used a zoom feature so that users could click the small image in a product page and see a page-sized blowup.Screen capture of a product page & zoom feature
We used custom RTML to meet the challenge of displaying layered depth of product information and text rollover menus.
      Visit the site and see how we met this store owner's needs. Contact us to find out how we can meet yours.
ET Productions portfolio of web design and writing work