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Web Site Designs for the Retail Market by ET Productions

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 Screen capture of the Museum of Fine Arts, Boston's Yahoo Store makeover
 How We Met the Challenge
Using CSS, we developed a contemporary look. Rather than SEO killer JavaScript image rollovers, we duplicated the look they deliver using search friendly CSS text rollover links. The entire design will scale to fit in any display resolution from 800 x 600 to the largest displays in use today.
      Before the remake, we worked with the museum staff to make a backup copy of all the product and page images that had been added to the store over the years. This turned out to be a Godsend. After the database upload to rebuild the store, a  substantial number of images didn't display. The backup images saved the day.
      Visit the site and see how we met this store owner's needs. Contact us to find out how we can meet yours.
 The Challenge
Screen capture of original www.mfashop.com before Yahoo Store makeover
When we think of museums, aging porticos come to mind. But the Museum of Fine Arts, Boston's online store needed something considerably fresher than its late 90s look. Designed back when most computer screens used a 640 x 480 pixel display, the pages looked almost like postage stamps floating in a sea of whitespace on today's high resolution monitors.
      Next was the issue of search engine optimization. The site needed all the modern touches that let search engine spiders properly index its pages.
      The challenge was to revamp the sizable store collection into something fresh, contemporary looking, accessible and search engine friendly.
ET Productions portfolio of web design and writing work