ET Productions logo

Web Site Designs for the Retail Market by ET Productions

    ET's Home    
  ET's Services  
About the Web
   Helpful Tips   
   Contact Us   
           Our Portfolio          
 Screen capture of
 How We Met the Challenge
The problem with the site was not so much its look, but the fact that that look was achieved by using graphics for the entire front page, there was ZERO keyword rich text on the page. WHat looked like text was rendered in the site's graphics. Now the first rule of SEO is search engine spiders can't "read" images. So we converted the page links to text and switched the text in the images to real text. We did lots more, but we don't want to give away too many trade secrets here.
      We kept the color scheme of the site and the basic look, but switched the body of the page to a comic-book style that added some whimsy and stickiness to the site.
      This change was completed 4/23/04. We'll report back on the improvement in search rankings as soon as the spiders have a chance to crawl the site.
 The Challenge
Screen capture of before the remake
Take the professionally designed site shown above and redesign it to supercharge its sales.
      This was no simple assignment. The original site had been built by one of the premier Yahoo Store design firms. But our analysis showed that there were significant areas for improvement. The original site Had not been designed for search engine optimization (SEO). It was doing well in traffic, but most of that was coming from Pay-per-Click (PPC) advertising. We saw that we could more than double the traffic by SEO. Next we focused on expanding the product line and on adding additional traffic as well as Page Rank with a reciprocal links page.
      Contact us to find out how we can meet yours site development and e-commerce marketing needs.
ET Productions portfolio of web design and writing work