ET Productions logo

Web Site Designs for the Retail Market by ET Productions

    ET's Home    
  ET's Services  
About the Web
   Helpful Tips   
   Contact Us   
           Our Portfolio          
 
 Extreme Makeover (After)
Screen capture of www.paigespurses.com after the makeover
 How We Met the Challenge
Paige wanted a boxy look but she wanted it elegant and classy as well. We think the mix of her smiling face with her beautiful wares laid out in a series of boxes comes as close as possible to integrating those disparate design elements. The overall effect is pleasing to the eye and inviting to the reader. Paige can easily change the front page pictures and News Blurbs in the right column with a point-and-click back office interface.
      Such designs are often rendered in a fixed screen width making them fit well in a screen of 800 x 600 resolution, but leaving a great deal of empty space around the content when viewed with today's much more common high-resolution screens. Instead, we took the time to design this complex layout so that it smoothly expands to fit the available screen.
      We used text navigation throughout the site. We focused on adding additional traffic as well as Page Rank with a reciprocal links page. We replaced the default Yahoo page templates with ones that allow including all the custom content that feeds the search engine spiders.
      Contact us to find out how we can meet yours.
 Extreme Makeover (Before)
Screen capture of www.paigespurses.com before the extreme makeover
The Challenge
Make the front page look alive and inviting while broadcasting loud and clear what the site's purpose is.
      Our first hurdle was to find a look for the site. The original site had no logo. Paige wanted something simple yet elegant. We came up with this:
PaigesPurses.com Logo
It is simple and elegant, integrates nicely with the boxy look Paige favored, and adds interest through the interlacing of the loops of the lower "P" and the tail of the "g".
      The original site Had not been designed for search engine optimization (SEO). It was not getting any more than a few visitors a week, final proof that the old sam, "If you build it, they will come." does not apply to Web sites. By adding SEO to the project, we were able, without the need for paid ads, to attract respectable crowds of shoppers to the redesigned store.
ET Productions portfolio of web design and writing work