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Web Site Designs for the Retail Market by ET Productions

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 How We Met the Challenge
The client gave us some sketches of thoughts for their logo, so our task there was simply to pick the one that would best fit with the page design we had in mind, then render it artistically.
      We opted for a teal and blue color scheme for the site--colors noted by psychologists as relaxing. For the header, we started with the sunrise (It's an East Coast company) logo and a stock photo of a waterfall. We used photo-editing tools to extend the forest background of the waterfall and gently blend it into the black background of the header, letting the waterfall then jump out to the point that you can almost hear its calming sound as you view the page. We kept both navigation and product display simple and understated, further enhancing the restful but easily navigated aspect of the site.
      And if reading all this has left you feeling a little tense and on edge, we've got just the place for you to find something to help you chill out and enjoy all life has to offer.
 The Challenge
Screen capture of a product description page
Blend the excitement needed for brisk retail sales with the serene. calming design that speaks of what TheRelaxShop is selling.
      Our assignment included both Logo design and site development. In both cases, the output needed to develop sales tingle, but still appeal to those seeking relaxation. The store also carries a sizable product line with lots of diverse categories from herbal tea to exercise bikes, massage chairs to garden fountains. Organizing all this so that a customer could quickly drill down to just what they wanted, or browse to their hearts content--this took some serious thought. By the time we were done, we were ready to become's very first customer.
      Contact us to find out how we can meet yours.
ET Productions portfolio of web design and writing work