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Web Site Designs for the Retail Market by ET Productions

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 How We Met the Challenge
As a dominant part of the home page, we introduced the designer, Jenn, alongside one of her magnificent creations. This gives the site a human touch and brings visitors into the presentation of the wreaths as works of art created by her.
      We kept the color scheme of the site and the basic look calming and cohesive with the greenery in the wreaths themselves. We also built a full-featured customer service section with pages about the designer and about custom wreaths. To help the site market itself, we included marketing tools such as Send-a Friend links on every page.
      We used custom RTML to produce a store with all the bells and whistles that keep search engines happy, ensuring healthy traffic flow without the need for an equally healthy ad budget.
      Visit the site and see how we met this store owner's needs. Contact us to find out how we can meet yours.
 The Challenge
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This is really a one-product store--selling stunning, custom-designed wreaths. Our job was to build the showcase for these wreaths without getting in the way of their beauty.
      We also wanted to avoid a look where the whole site is nothing but page after page of various wreaths. This site needed to provide enough structure and cohesion to the products to keep reading fun and interesting. It needed to be sticky.
      Search engine optimization was also a major mandate. The site owner had been selling her wares via eBay and various arts and crafts shows. She had no brick-and-mortar presence or advertising budget to drive visitors to her new Internet presence.
ET Productions portfolio of web design and writing work