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Web Site Designs for the Retail Market by ET Productions

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 Screen capture of Y! Store Design
 The Challenge
Give a lackluster Ebay store an extreme makeover and the search engine optimization needed to take off and run on the Yahoo Store platform. Design it to show of the beauty of these collectible cruise books. And foremost, make navigation and search easy.
      Most collectors are sailors who actually sailed on the boat. The cruise book may have been too expensive for their meager salary back when, but today they want to recall their youth and remember all their shipmates. With hundreds of cruise books available, we needed to make it easy to drill right down to a specific boat.
 How We Met the Challenge
We opted for a distinctly naval look with a carrier executing a sweeping turn out of Gunner's plain-text logo. For navigation, we used ship types as the top level. For each ship, we found an actual at-sea photo available copyright free in Navy archives. We think these action pictures of the various boats give the site an immediacy and beauty you would never capture for photos of book covers.
      We gave Gunner a right column where he can display timely announcements and showcase his newest arrivals.
      We built search engine optimization into the very fabric of the site. This was required because cruise books are true collectibles. Gunner buys them when sailors decide to sell, and then adds them to his site. We needed to set up RTML to automatically produce a SEO worthy page when this retiring naval officer adds each new page.
      Contact us to find out how we can meet yours.
ET Productions portfolio of web design and writing work