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Cross-Sells with Multi-Add-to-Cart
To Boost Items per Order

Cross-sells with multiple add to cart for Yahoo! Stores and Custom Stores
Say you sell a flashlight. If you are a brick and mortar store, you might put a display of batteries, bulbs, and lenses next to the flashlight rack. The idea? Boost the average ticket revenue. Same goes for a phone store. Why just sell a call greeting box when the customer might opt to throw in a handset or two, or some headsets to go with it?
      When the customer comes to your store looking for a specific item, the accessories that go with it might not even cross her mind, unless you make a point of offering them.
      This custom Multi-Add-to-Cart Cross-Sell lets shoppers select one or more accessories by clicking a checkbox beside them and entering the quantity they want of each in an input box. It even handles options on for the accessories. When the customer clicks the Add to Cart button for the main item, each selected accessory gets added to the cart simultaneously. Great for driving accessory sales and thus increasing the total ticket.

Custom Stores & Yahoo! Stores designers
Either of these tools can be added to Custom Cart implementations and to all versions of Yahoo! Stores from the Legacy version through Merchant Solutions Professional.

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* If a Yahoo! Store uses custom RTML, we must review the programming before giving pricing.


To Boost Revenue per Order

Up-sells are similar to, but subtly different from cross-sells. In an up-sell, the item pages display a given item, and below that item and its description, the shopper sees all the similar items of greater price than the displayed item. Here, there is an Add to Cart button for the main item and a separate one for each of the up-sells. Only one item gets added to the cart.
      Since the up-sells just show a headline, brief text description, small picture and order button; each provides a link to the main item page where the user can view complete product specs and view an enlarged image.

Cross-Sell or Up-sell?
The up-sell is less expensive than the cross-sell option because it doesn't require all the mechanics to deal with multi-add-to-cart -- which is non-trivial on a Yahoo! Store. In fact, most things called cross-sells are actually nothing more than our up-sell. They require that the user click to multiple item pages and separately add each item to the cart one at a time.
      OK, you might say, "What's wrong with this picture?" The downside is that all too often, users click off to some accessory and get lost there.  They forget the way back, and not being able to find the main item they wanted, they don't order the accessory. Customer lost.
      We strongly recommend that if your products tend to be associated with lots of accessories, you invest the extra bit in the true cross-sell. If, on the other hand, you have little or no accessory items, an up-sell is the way to go. While the up-sell items are all on the parent section page, it's quite possible a customer arrives on your item page from a link or search engine, and will appreciate the improved versions offered in the up-sell.


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